The exhibition ‘Moscow. The City Is Changing For You!’
The Manege Central Exhibition Hall, 2019 *As part of the Moscow Urban Forum
ABOUT THE PROJECT
VIZHU completed the exhibition ‘Moscow. The City Is Changing For You!’ at the Manege Central Exhibition Hall
The exhibition is devoted to the development of Moscow in such areas as city planning, infrastructure, and transport.
We developed a semantic and architectural concept of the exhibition, created interactive installations and technical setups, developed the content, assembled, setup and put all the equipment into operation.
We developed a semantic and architectural concept of the exhibition, created interactive installations and technical setups, developed the content, assembled, setup and put all the equipment into operation.
ZONING
We effectively divided the exhibition space with a total area of 4.500 sq. meters and created a convenient route for the visitors
There is a special multimedia space with custom game content for families with children.
ENTRANCE
The exposition begins with an art object made from LED screens
We used a black-and-white color scheme and the idea of hashtags for the exhibition design. It was the basis of the content.
- 15000visitors
ZONE 1
URBAN INFRASTRUCTURE
This zone shows the changes in the infrastructure that took place in the last 20 years.
On the interactive panels, the visitors could see and compare Moscow streets before and after the reconstruction and learn about new city development projects. The visitor could go on a virtual walk along the streets or take a bike ride and see the results of improvements.
On the interactive panels, the visitors could see and compare Moscow streets before and after the reconstruction and learn about new city development projects. The visitor could go on a virtual walk along the streets or take a bike ride and see the results of improvements.
A BIKE RIDE
An interactive bike ride along the quays of the Moscow river
We wanted to attract the attention of the visitors to what was improved.
- 1500visitors on the opening day
A WALK
A walk along the Moscow streets
The visitors could see for themselves that the city has became much more convenient for pedestrians.
ZONE 2
URBAN DEVELOPMENT
This zone shows improvement and development of residential territories. In this zone, we located models of city objects with info panels, multitouch tables demonstrating renovation plans, and a projection room.
In a projection room, the visitors could learn more about a total building renovation with the help of mapping effects.
In a projection room, the visitors could learn more about a total building renovation with the help of mapping effects.
ZONE 3
TRANSPORT AND MOBILITY
Public transport is one of the most critical aspects of a modern metropolitan city. This zone was the last and the most large-scale in the exhibition.
IVOLGA
We made an incredible recreation of a new Ivolga train in the atmosphere of a metropolitan city
The visitors could take a seat on the train and use Wi-Fi.
3D HOLOGRAPHY
We showed modern public transport in Moscow using holography
The visitors could choose any model and run the demonstration.
3D PRESENTATION
The presentation looks at the transport achievements for the last 7 years
A special section is devoted to the plans for the future development.
PHOTO INSTALLATION
A small souvenir to remind the visitors of the exhibition – a photo with a 3D hashtag or public transport
The visitors could send the photo by e-mail or publish it on their socials.
- 4500 sq.mis a total area of the exhibition
PHOTO INSTALLATION
Even more memorable emotions – photomechanics with fancy public transport
UFO evacuates illegally parked cars and dog sleds pull up to the bus stop.
- 3434 interactive installations
ZONE 4
A CITY FOR CHILDREN
A multimedia space for families with children.
Colorful projections are touch-sensitive. Children see animated building systems, learn how yards were made better, and knock out illegally parked vehicles.
Colorful projections are touch-sensitive. Children see animated building systems, learn how yards were made better, and knock out illegally parked vehicles.
KNOCKOUT GAME
A DYNAMIC ATTENTION GAME
The aim is to knock out illegally parked cars using soft balls.
- 10 daythe exhibition lasted
FEEL THE CITY
Learn how buildings work, bring back to life empty streets, and make water run through the pipes
Children could touch the wall with contour drawings and animate the city and make it busy with movements.
PARTICIPANTS OF THE PROJECT
Client Government of Moscow Agency TM Agency Production by VIZHU
Account director Ilya Faizov General producer Mikhail Lykov Producer Darya Yushkina, Regina Porshneva Technical director Aleksey Makrushin Architect Tigran Arutyunyan Art directors Petr Mishin, Tim Aleksandrov Designers Svetlana Didenko, Anna Pavlova 3D designer Rustam Arazov Motion designers Aleksandr Ugodnov, Maksim Sviridov, Natalya Elnitskaya Electronic engineer Vyacheslav Starodubtsev Programmers Aleksey Yashin, Maksim Fomin, Mikhail Nikitin Engineers Semyon Onishchenko, Ivan Chumanov, Aleksandr Filin
Account director Ilya Faizov General producer Mikhail Lykov Producer Darya Yushkina, Regina Porshneva Technical director Aleksey Makrushin Architect Tigran Arutyunyan Art directors Petr Mishin, Tim Aleksandrov Designers Svetlana Didenko, Anna Pavlova 3D designer Rustam Arazov Motion designers Aleksandr Ugodnov, Maksim Sviridov, Natalya Elnitskaya Electronic engineer Vyacheslav Starodubtsev Programmers Aleksey Yashin, Maksim Fomin, Mikhail Nikitin Engineers Semyon Onishchenko, Ivan Chumanov, Aleksandr Filin
